To kickstart the campaign, we conducted an in-depth analysis of the brand’s online presence and target audience. Our research revealed two primary challenges: low brand recognition in a competitive market and a lack of consumer understanding about the environmental benefits of the products. Based on these insights, we developed a comprehensive strategy focused on raising awareness, improving website usability, and creating engaging content.
To address the challenges, we started by implementing targeted digital ad campaigns. Using Google Ads, Instagram, and Facebook, we segmented audiences by demographics, interests, and online behavior, ensuring the ads reached eco-conscious consumers most likely to engage with the brand. For example, carousel ads on Instagram highlighted the sustainable features of the best-selling products, while retargeting ads reduced cart abandonment by 20%, bringing hesitant buyers back to complete their purchases.
Next, we partnered with 20 eco-conscious influencers aligned with the brand’s values and target audience. These influencers created authentic content, such as unboxing videos, product reviews, and tips for living sustainably. This collaboration generated over 150,000 impressions and significantly contributed to the 50% growth in social media followers.
We also optimized the website to enhance usability and highlight the brand’s sustainability message. This included rewriting product descriptions to emphasize eco-certifications, uploading high-quality images, and simplifying navigation. To drive newsletter sign-ups, we introduced a pop-up offering a free guide titled “10 Simple Steps to a Sustainable Home”, which resulted in a 35% increase in subscriptions.
